Amid the CCTV Xinwen Lianbo on the night of November 1, a two-minute news report titled Consumption Upgrade: Massive Energy from Small Household Appliances Market gave an interview with Mr. Cai Tieqiang, Chairman & Founder of Deerma on the reforms of enterprises in Shunde and their active explorations to blend in the new development pattern. 

Following is the report: 

How to make effective reforms to blend in the new development pattern for the small and medium-sized enterprises? In today’s enterprise interview - Strive to Build A New Development Pattern, welcome to our coverage on the interview with the chairman and founder of Deerma, an SME in Shunde, Guangdong. 

As a household appliance manufacturer transformed from e-commerce, Deerma combines the digital economy with the real economy to give full play to the advantages of "Internet+ Manufacturing". In the first half of 2020, its sales turnover saw a year-on-year increase of over 30% against the downward trend.